Creating Symmetrical Animated Logos with Motion and ColorCreating Symmetrical Animated Logos with Motion and Color
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Pixel One's avatar
Pixel One logo
Pixel One Design
pro
• 19h
During the logo process for Augment, we developed this alternate animation in parallel with the final direction.
The recurring theme that kept coming back was symmetry. We kept thinking about how that would apply to the trucking industry and that's where the truck wheel came in. We put a lot of our explorations there.
What was missing from this one was movement. The shape was there but it wasn't going anywhere so we pushed towards using color and gradient to create that sense of direction. As we added clockwise motion to the final version, it started feeling polished.
Rivemotionbrand
Boluwatife's avatar
Boluwatife Delight
• 18h
Wow, welldone
Brian's avatar
Brian Scott
pro
• 18h
I like the novement for sure
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