Luxury Skincare Campaign: The DNA of Glow | AI Visual Storytelling…
So I created this concept to bridge clinical skincare with a dreamy, high-fashion vibe. It’s all about showing that you can have a $50k editorial look without the massive production bill. By making the product the "main character" in a surreal, scientific world, I’m helping brands build instant trust and that "must-have" authority.
My process is really about sensory storytelling mixing hyper-real textures with surreal scale to create something that actually stops the scroll. If your brand is ready to step into a more upscale, iconic visual era, let’s connect and make it happen.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
From a simple skincare concept to a complete AI UGC ad!!
I wanted to see how far I could take a simple skincare UGC concept using AI.
I started with the character, making sure her face, skin tone, body shape, hair and overall appearance stayed consistent throughout the video.
Then came the fun part building the story scene by scene.
From the opening skincare hook, to walking into the bathroom, cleansing, rinsing, moisturizing, applying eye serum, and finally showing the finished look, every scene had to connect naturally to the next.
Once the visuals were ready, I edited everything together in CapCut, worked on the pacing, added a conversational voiceover, and turned the individual AI generated scenes into one complete UGC style video.
A lot goes into making AI UGC feel believable. It’s not just generating pretty images, it’s the consistency, storytelling, editing and little details that bring the video together.
AI Character Creation | AI UGC | Scene Generation | Storytelling | Video Editing