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Ochi is a personal styling app that works with the clothes people already own. Users upload their wardrobe, the app organizes every piece automatically, and from there Ochi delivers daily outfit suggestions tailored to each person's style goals, schedule, and the weather outside.
We designed and built Ochi end to end - product design, native development, and growth. The experience centers on four AI stylists with distinct personalities (a fashion critic, a best friend, an office mate, and a luxury muse), so styling feels personal, not algorithmic. Style goals, streaks, an outfit planner, and a visual wardrobe calendar bring users back every day.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Awesome!
COOOL ASF
