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Every design decision, caption, and application should be traceable back to a strategic decision. Everything else is noise.
For Budde, a podcast brand, I built a cohesive visual system rooted in strategic direction. From the logo and visual direction to the design and photography, every element was developed with intention.
Dropping the full case study soon...
What do you think about the logo rationale?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Reroll Brand Identity
A full visual identity created for Reroll, built around the idea of turning the “O” into a die.
The project includes logo design, social media identity, motion, graphics and a custom playing card back.
Creative direction: Dmitry Lepisov
Identity design + motion: Arthur Skripnik
3D + motion created with Spline
That mint card-back pattern is such a fun extra, and the chunky Anton headers keep the whole system feeling punchy.
In recent days I’ve been practicing designing around an image.
Sometimes an image can have great potential and reinforce the message we want to convey. I’m not saying this is the correct way to prepare a strategy, it’s simply an exercise. As a result, I created these three hero section designs, which I’ve published in the Figma community where they can be freely used for experimentation.
If you use them, I’d love to see the outcome, so make sure to tag me!
So beautiful