đźš— New project live: driveinbali.com, a car rental website for Bali
I worked as the UX designer on this build. Good UX design and UI design decide whether a visitor books or leaves, so here’s how I approached it:
🔹 UX design: one goal, booking.
Most rental sites hide the booking form. Here, pick-up place, dates and “Check availability” sit right in the hero, so a tourist can start booking in seconds.
🔹 A clear user journey.
The page follows the questions a traveller actually has: What’s included? → Which car? → Where can I go? → How do pickup and return work? → Can I trust them? Each section answers one question and leads to the next.
🔹 UI design that builds trust.
A warm palette of deep green and sunset orange, editorial serif headlines, transparent pricing cards, real reviews and a simple 4-step “how it works”. The design looks premium while staying simple to use.
🔹 Mobile first.
Most travellers book on their phones, so every section is fully responsive and touch-friendly.
🔹 Built to perform.
I built it on the BuilderDuck platform with a live car rental booking system, did the SEO optimisation, and now manage the site for the client on an ongoing basis.
I design and build across WordPress, Wix Studio, Shopify, Framer and Webflow.