Sneak peak from my recent AI Agency Brand identity project. When am identity grows from a concept idea to entire brand identity to finally exporting Brand pitch deck for the client

A self-initiated logo project based on a fictional design brief for Giant.

The brief was for a pre-construction apartment brand offering solar-powered homes, targeting millennials. The identity needed to feel delightful and affordable, with a purple pictorial mark that could also work on vehicles.

For my concept, I wanted to move away from the usual house or building symbols. I explored an animal-inspired mark combined with a hook shape to create something bold, playful, and easy to recognize.

I kept the shapes simple and strong so the mark could work well even when printed on the side of a vehicle.

This was a self-initiated practice project where I explored how to turn a given brief into a visual identity concept.