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Here's how I almost doubled my CTR on my newsletter in 4 weeks.
(Way simpler than you think)
At first, I lowkey thought it was more complex.
Adding flashy designs to my emails.
Making them look more "professional."
In reality, none of this mattered.
The only thing that mattered was giving people more options to click.
I added more socials so they could check them out.
Added links to my posts.
Added some extra freebies here and there.
Sometimes the best solution is the simplest solution.
But we often overlook it.
Could not agree more!!
Freebies and giveaways are great for marketing.. We should keep experimenting and making notes that what worked.
yessir
CTR gains are often more about behavioral framing than visual polish. Curious — what specific change ended up making the biggest impact?
Great question! I think it was linking my posts to the newsletter, mainly because all my subscribers come from organic content that I create on Instagram
Makes a lot of sense. Organic → newsletter is such a powerful loop when done right.
Curious — were your posts intentionally optimized for conversion, or did the audience naturally migrate over time?
optimized for conversion
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I made a post about celebrities and noticed my CTA is different, really linked with the content.
"Why is this so important?"
Well, it got me way more comments.
Comments = leads.
That's what I'm focusing on.
The post is getting good traction too.
What are your thoughts? LMK!
Strong observation. CTA alignment with content is massively underrated. When the action feels like a natural continuation of the narrative, engagement friction drops. Curious — did you notice any difference in comment quality vs quantity?
Static ads perform longer when they focus on clarity, not complexity.
This carousel breaks down 3 winning
@im8health wellness supplement ads that ran for over 30 days and why they kept converting.
The identity-based messaging angle on the cycling ad is smart — 'No More Crank Pain' speaks directly to the cyclist's world, not just the product. That specificity is what makes it scroll-stopping.
The gap between "freelancer who does great work" and "freelancer who builds something that compounds" isn't talent.
It's not marketing either.
It's just not deleting the thing you already made.
I spent years rebuilding the same frameworks from scratch on every client project. Same positioning docs. Same guidelines structure. Same strategy templates. Delivered, closed, forgot, repeated.
Last week I finally packaged all of it.
Wrote about why it took me this long in this week's BRIGHT Method.
linkedin.com
Your Client Work Is Already a Product. You Just Keep Deleting It.
I had a bit of a moment last week. I was going through old project folders — brand strategies, positioning docs, naming frameworks, guidelines decks — and it hit me how dumb I’d been.
Such a sharp way to frame this.
Took me a while to realize how much valuable work I was ‘resetting’ instead of compounding.
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