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motiontag | brand identity & repositioning
Estúdio KA'A led the creative direction and brand identity redesign for motiontag, a German mobility tech company. The project repositioned the brand from a startup into a mature, trusted partner for governments, researchers, and mobility operators across Europe.
My main role was to structure and deliver a comprehensive Brand Communication Guideline, brought to life through a thorough UX research process. The work defined clear positioning, voice and tone, and a scalable set of assets for marketing and institutional communication.
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Connect with clients, get discovered, and run your business 100% commission-free
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