motiontag | brand identity & repositioning

Estúdio KA'A led the creative direction and brand identity redesign for motiontag, a German mobility tech company. The project repositioned the brand from a startup into a mature, trusted partner for governments, researchers, and mobility operators across Europe.

My main role was to structure and deliver a comprehensive Brand Communication Guideline, brought to life through a thorough UX research process. The work defined clear positioning, voice and tone, and a scalable set of assets for marketing and institutional communication.