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When Love Outlives Goodbye | Book Launch Flyer Design
A warm, high-contrast launch flyer that turns a grief-support book into a scroll-stopping social media promo.
I designed the official book launch flyer for When Love Outlives Goodbye: Finding Peace in God’s Presence During Life’s Hardest Goodbyes by Justin Thomley.
The book deals with grief, faith, and healing. The flyer had to feel hopeful and comforting, not heavy, while still standing out in a crowded social media feed and driving readers to buy.
1_ Color palette: Deep black with glowing gold and cream tones. This mirrors the sunset on the book cover, symbolizes hope after loss, and makes the headline pop.
2_ Typography: A bold, oversized “BOOK LAUNCH” headline paired with an elegant handwritten “Official” script, balancing impact with a personal touch.
3_ Hierarchy: The tagline “The goodbye was real. The love remains. Hope is still possible.” sits right under the headline for an instant emotional hook.
4_ Content block: A framed “What You’ll Discover” section highlights the book’s three key themes so readers understand its value at a glance.
5_ Book mockup: A 3D mockup of the cover, placed on the right to balance the text and give the book a premium feel.
Clear call to action: An “Now Available on Amazon” badge, a Kindle and Paperback note, and a scannable QR code lead straight to the purchase page.
A cohesive, emotionally resonant promo design ready for Instagram, Facebook, WhatsApp Status, and LinkedIn, giving the author a professional launch presence.
Deliverables
Book launch flyer (portrait, social media format)
Skills / Tags
Graphic Design, Flyer Design, Book Launch Design, Social Media Design, Book Marketing, Branding, Print & Digital Design, Typography
Tools Used (edit to match yours)
Adobe Photoshop, Adobe Illustrator, Canva
Your Role
Graphic Designer
Client
Justin Thomley (Author)
Project Type
Marketing / Promotional Design
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A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.
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