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What Would a 90-Day Content Strategy Look Like for an AI SaaS Startup?
I explored this question through Meetly, a fictional AI meeting-assistant startup.
Instead of building a random list of blog topics, I developed a complete content strategy around:
→ 3 target buyer personas
→ 4 strategic content pillars
→ 30 prioritized content opportunities
→ SEO and buyer-intent mapping
→ LinkedIn and multichannel distribution
→ KPIs aligned with customer acquisition
The biggest takeaway?
A content calendar tells you what to publish. A content strategy explains why each piece matters.
I've shared the complete strategy as an independent portfolio case study on my Contra profile.
Would love to hear how other SaaS marketers approach content planning.
#ContentStrategy #SaaSMarketing #B2BMarketing
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So cool! It’s a great reminder that more traffic doesn’t always mean better results. Understanding search intent and speaking directly to the right audience really can make all the difference. I especially like how the strategy focused on turning the existing traffic into...
Your customers want more than just a product picture. They want information that helps them make a confident buying decision.
For a skincare product, they want to know:
✨ What's in it?
✨ What benefits does it offer?
✨ How should they use it?
✨ Is it right for their skin type?
Your content should answer these questions before customers even have to ask.
Because good product content doesn't just attract attention. It builds trust and helps turn interest into sales.
Does your content answer the questions customers have before buying?
#ContentStrategy #EcommerceContent #ProductMarketing #Shopify #ContentCreation
