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Meta Ads for an e-commerce shop in Czechia and Hungary (Oct-Dec 2024). I tested 5 creative variants against each other and kept the one that drove purchases, not the one with the most clicks: 207 clicks at 10.14 ROAS beat 589 clicks at 4.46 ROAS. The Hungarian Ad+ campaign then reached 8.51 ROAS at 5.11% CTR. Full write-up: beatrix.work
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Redesigned the ModaZ fashion e-commerce storefront with a clean, modern shopping experience focused on product discovery and brand presentation. The project included a refreshed homepage, curated product collections, new arrivals, best-selling sections, and responsive layouts.
I also focused on improving navigation, product visibility, and the overall shopping journey to create a more engaging online store.
Have a fashion brand that needs a storefront upgrade? Let's talk.
I love the layout. Impressive work
Most ads copy their own category.
That's why they all look the same.
Slipper ads sit on plain white.
Perfume ads put one bottle in a surreal scene.
Roofing ads show a drone shot of a roof.
You've filed them away before you read a word.
So I keep stealing from the category furthest away.
I gave a slipper a car launch.
Wet black floor. Hard rim light. Haze.
Headline: 0 to sofa in 3.2 seconds.
Same slipper.
Completely different ad.
Next time you're stuck on a brief, ask who would never sell this product, then copy how they'd shoot it.
PS: This is a concept for a made-up brand and it hasn't run, so treat it as a creative idea, not a result.
"0 to sofa in 3.2 seconds" borrows car ad language for slippers, love it. When you break the category look, do you test the headline first or the visual?