AI just solved brand consistency. Tools like Frontify and Typeface can now scan every asset your company produces, flag anything off-brand, and auto-correct it before it ships. Logo placement, color, type, tone all enforced at machine speed. Which means "staying on-brand" is no longer a competitive advantage. It's a $50/month subscription. The companies getting praised for their rebrands right now — Ticketsolve, Metricool — didn't win because their assets were consistent. They won because they had a position worth being consistent about. Meanwhile, 73% of designers are deliberately adding imperfection to their work so it doesn't look AI-generated. And 52% of consumers disengage when they suspect content came from a machine. The pattern is clear: when perfection is automated, distinctiveness becomes the moat. So here's the gut-check. Open your homepage and your top competitor's homepage side by side. Swap the logos. If both sites still make sense — consistency isn't your problem. Positioning is. Wrote about this in today's newsletter Read on Linkedin Read on X Read on Substack

This really stands out. The effort and thought behind it are obvious, and it shows in the final result. Keep pushing like this, you're building something remarkable.

Fintech dither website wip.

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