E-Commerce Executive Sales and Performance Analytics DashboardE-Commerce Executive Sales and Performance Analytics Dashboard
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E-Commerce Executive Sales & Performance Analytics
Retailers often generate strong revenue across thousands of transactions while lacking clear, consolidated visibility into what drives true profitability versus top-line volume. Without unified tracking across product lines, customer segments, and regional distribution, e-commerce businesses struggle to identify seasonal revenue dips, pinpoint margin-eroding products, and evaluate long-term target benchmarks.
To address these operational challenges, this project delivers an interactive two-page Power BI dashboard engineered to transform raw transaction data into executive-level clarity. Page 1 establishes an Executive Overview tracking $2.30M in Total Sales, $286.4K in Total Profit, and 793 unique customers—highlighting that the Consumer segment drives over 50% of revenue while Technology leads category earnings. Page 2 provides a deeper performance breakdown for tracking YoY monthly growth and target execution, showcasing key drivers like top product lines (Phones at $330K and Chairs at $328K) and shipping mode efficiency. This solution equips business leaders to transition from reactive reporting to proactive, data-driven strategy across inventory, marketing, and fulfillment operations.
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started