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I created this logo for this interior business 10 years ago. It's a great example of the creativity, research, and manual iteration that defined the design process before AI became part of the industry.
https://www.youtube.com/watch?v=BFsu2XY6e6U
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
I redesigned the logo for my cat shelter using Envato.
Both versions turned out so well that I genuinely couldn't choose.
So, I let my cat decide 😂
That one decision turned into:
• a new logo
• a modular frame system
• a new logo reveal video
+ I even experimented with an acrylic keychain concept (using mockup).
AI helped me explore ideas.
The final decision still came from me (or technically, my cat 😹)
Wait I love this so much, oh my gosh!! Imagine if there were a calico one too?!?! You did this so creatively and I love the art work. The hat on the ear is also genius hehe.
Chain Reaction Logo - Energy Through Connection
Chain Reaction explores the idea of connection, movement, and energy spreading from one element to another.
The mark is built from three interconnected forms, creating a visual metaphor for how a single action can trigger a larger response. The translucent glass-like shapes, vibrant gradients, and soft reflections create a sense of momentum, interaction, and digital innovation.
Designed as a flexible identity concept, the symbol balances simplicity with a futuristic character, making it adaptable across digital products, technology brands, creative platforms, and modern ecosystems.
Concept • Brand Identity • Logo Design • 3D Exploration
