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I created this logo for this interior business 10 years ago. It's a great example of the creativity, research, and manual iteration that defined the design process before AI became part of the industry.
https://www.youtube.com/watch?v=BFsu2XY6e6U
The network for creativity
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One of the unused logo concepts from a recent branding project.
I like this one because it shows how much meaning can fit into a simple mark.
House + upload arrow + memory layer—all combined into a single symbol, with a silhouette designed to reinforce technology and forward motion.
Even when a concept isn't selected, it's part of the exploration that leads to a stronger brand.
This came together really well.
Option A — Full Logo vs. Option B — Compact Version
Two sides of the same brand. 🪙
I've been working on a concept brand identity for MeriTech, and here's a sneak peek at the logo system: the full version and the compact mark, side by side.
The full logo carries the complete brand presence, while the compact version is built to work in tighter spaces without losing the identity.
This is part of a bigger case study I'm putting together — covering the full brand direction, visual system, and the thinking behind every decision.
Stay tuned, the full project drops soon. 👀
#Contra #ContraCreator #FreelanceDesigner
1 voted
17%
5 voted
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6 votes
Closed
Compact looks cleaner. More memorable. Love it
StreetFleet had modernized its logistics operations with AI-driven routing and efficiency, but its brand still looked outdated. As Creative Director and designer, I led the full rebrand to match that evolution: a new identity system, website, digital assets, ad campaigns, and video content, all built to feel fast, smart, and forward-moving. I used AI image-generation tools to create supporting visuals and speed up concept exploration, while every brand decision and final design was crafted by hand. The result: a brand that finally reflects the efficiency StreetFleet built into its service.
Nice👏
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