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Everything in this design was first hand-designed! The logo, the font, the illustration all started as simple pencil drawings before coming to life on this fun packaging label for Snug Tree (Bountiful Farms).
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your brand guidelines were broken before AI touched them.
Everyone's panicking about AI generated content going "off-brand." Entire companies are being built to solve this problem. 43% of marketers say their biggest headache is keeping AI outputs on-brand.
But your brand was already off-brand.
Before ChatGPT. Before Midjourney. Before any of it.
Your sales team was writing emails that sounded nothing like your website. Your product team was shipping UI that contradicted your marketing. Your CEO was posting on LinkedIn in a completely different voice than your brand deck.
The problem was never AI. The problem is that most brand guidelines are a 100 page PDF that nobody reads, built by a designer who never talked to sales, approved by a CMO who left 18 months ago.
AI didn't break your brand consistency. It just made the inconsistency impossible to ignore because now there are 10x more touchpoints moving 10x faster.
The fix is building a brand system that actually works on real surfaces such as your website, your product, your outbound and not just in a Figma file nobody opens.
That's what we build at Bright Studios. The brand identity AND the website, shipping together. Because a brand that doesn't live on surfaces doesn't live at all.
I spend the past 3 years working for a Swiss company called SmarDex.io (Now Everything.inc) on their online brand identity with design, motion and video.
In the beginning stages, the brand was not showing the true value of their products. I helped with building the professional look & feel, resulting in new investors and position them in the blockchain space as true professionals, which they are.
They recently went to pre-market with their new token called $EV which reached went from 40M$ to 100M$ Marketcap in a few hours.
Having a professional look is everything in this space.
I'll share the results of this rebrand soon.
Well done, Tim, cheers to more achievement of works.
Hot sauce with something to say and ingredients you can actually pronounce.
I developed the brand identity and packaging from four keywords: bold, spicy, cheeky, fun. The goal was to balance expressive character with a considered, tactile feel.
The visual direction combines a playful tone with an apothecary-inspired structure. A central sun motif anchors the label system — warm, bold, and slightly mystical — creating a recognizable and flexible core element.
The bottle was modeled in Blender and rendered to produce a consistent set of base visuals. These renders were used as reference inputs for AI-generated mockups, enabling scalable exploration of brand applications while maintaining control over form, lighting, and materials.
Wow, this one is really hot 😍
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