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Luxury isn't about doing more, it's about knowing what to leave out.
For Lanuuk's SS25 launch, every creative decision came back to one question: Does this feel like the brand?
Because beautiful content isn't enough. The way you package your story should make people feel something.
What's one brand that you think nails this?
Gorgeous
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why Editorial Design Is Making a Comeback in 2026
Editorial Design is more than a visual style – it's a storytelling approach inspired by premium magazines and luxury publications.
✨ Best for:
• Coaches and educators with a strong personal brand
• Creative entrepreneurs and artists
• Luxury and high-end service providers
• Course creators who want a premium feel
✨ What makes it different:
• Bold, expressive typography
• More white space and breathing room
• Asymmetrical, magazine-inspired layouts
• Strong focus on imagery and visual hierarchy
• A sophisticated, curated aesthetic
Unlike traditional business websites, Editorial Design feels less corporate and more like an experience.
The mix of magazine-style asymmetry and generous breathing room feels like the strongest part of this direction. When you use it for coaches, how do you keep longer sales copy from breaking the editorial rhythm?
Luxury Fashion Social Media Management & Content Strategy
This project highlights my expertise in managing and designing premium social media content for fashion and lifestyle brands. The objective was to create a sophisticated, editorial-inspired Instagram presence that captures attention, strengthens brand identity, and drives customer engagement through visually compelling content.
For this fashion campaign, I developed a cohesive content strategy that balances promotional offers, new arrivals, seasonal collections, and brand storytelling. Each design was crafted with a minimalist aesthetic, elegant typography, neutral color palettes, and luxury-inspired layouts to reflect the premium positioning of the brand. The result is a visually consistent feed that enhances credibility while encouraging customers to explore the latest collections and promotions.
Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
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