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Therapy platforms don’t fail because of UI details. They fail because users feel exposed.
Designing for tech leaders, the real challenge wasn’t layout, it was emotional friction. Asking for help feels like vulnerability.
So the focus was simple: reduce the anxiety of the first click.
Safety before services.
Lower the stakes (“Intro Session” > “Therapist”).
Make security visible.
Choose calm over clinical.
In healthtech, design isn’t decoration, it’s emotional architecture.
If users feel safe, they take the first step.
The network for creativity
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🚀 The new Edge Hound website is live. Not Framer this time, but the dev team did a stellar job with the implementation.
Most AI fintech sites explain the tech. This one had to explain the category.
Decision intelligence for capital markets - agentic AI that replaces the analyst function for brokers, neo banks, and investing platforms.
I think you did the right call by explaining the category here. This whole space is so new and different, and taking advantage of it is definitely the right call from your end.
New project in the works - OneCare.
One app for premium care delivered to your address. Cleaning, beauty, healthcare at home, handyman, plumbing, pest control, pet care, laundry, and a lot more.
More to come soon 🤌
Nice work
One of our older concepts that still stands out to us is Sentra Wallet.
At the time, most crypto wallets leaned into dark themes and interfaces that felt built for experienced users. We wanted to explore a different direction. Something brighter, friendlier, and easier to navigate without losing the feeling of security or control.
The goal was simple: make managing digital assets feel approachable. We focused on clear information hierarchy, intuitive navigation, and a visual identity that didn't rely on the usual Web3 design trends.
Looking back, we'd definitely refine parts of it today, but the core idea remains the same. Great product design isn't about making crypto look more complex. It's about making it feel easier to use.
Going brighter and friendlier for a crypto wallet is still the harder design problem, most teams default to dark mode because it's easier to fake secure. What was the biggest pushback from users used to the darker wallet convention?
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