Mystery Story Studio — storybook generator for K-2 readers
Describe your detective character → get a fully animated mystery story with phonics, sight words and narration built in! Every child is a detective. Every story is their own.
What should a skincare brand say after someone signs up for its emails?
For my latest portfolio project, I explored that question through LUNEA, a fictional skincare brand.
I developed a three-email welcome sequence: introduce the brand, offer an incentive for a first order, and send a gentle reminder before the offer expires.
My focus was on clear, warm copy that helps customers understand the products without making them feel pressured to buy.
The PDF includes the complete emails, visual mockups, and the thinking behind the customer journey, timing and calls to action.
This is a self-initiated concept project, not a live client campaign.
I’m building my portfolio in beauty and skincare copywriting and would love to connect with brands looking for support with their emails or product descriptions.