The semi-transparent bag lets the cookie sell itself, that visibility builds trust in a way the sealed box can't. The box reads more premium and gift-y though. Is this headed for retail shelves or DTC unboxing?
Thanks for the feedback! Just to clarify, the comparison here is about the color direction rather than the packaging format. The pouch will be placed inside the box, so I’d be interested to hear which color treatment you prefer visually.
I really like how the light version looks, but it has some legibility issues. Since readability is more important for users than visual appeal, I think the dark version is the better option.
BTW, I initially voted for the light version, but after analyzing both options more closely, I changed my mind 😄