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CALMOON is an emotional well-being brand focused on anxiety, created to bring scientific knowledge and emotional care together through accessible and welcoming communication.
The visual identity is built around the concept of an inner universe, with a cosmic color palette and elements that represent different rhythms of the mind. The result is a welcoming visual identity that transforms science and care into a light and accessible visual experience.
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A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
Most websites open with “Welcome.”
This one opens with “Boots required.”
Little Fen’s site is a field guide: locals with Latin names and a heron soundtrack.
Go meet the vole.
Your crypto landing page has 3 seconds to earn trust. Which direction gets it right?
One crypto homepage feels built for serious traders. The other makes crypto feel effortless.
Which one would make you click “Start Trading” without hesitation: #1 or #2?
10 voted
37%
17 voted
63%
27 votes
Closed
