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Turntable illustration
This project was an illustration of a Bang and Olufsen turntable. Completely made as a vector illustration in Illustrator.
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If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
I transformed the rhino model screenshot into an illustration using Gendo AI
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Really like both approaches. Gendo feels more artistic, while Rhino feels more realistic
Two banners. One warm, premium brand. Designed to turn walk-by customers into first-time sippers.
What makes someone walk into a café? Often it's a single glance. ☕✨
Meet CHOCOCHAI, and the two roll-up banners I designed to make people stop, look, and sip.
🧋 Banner 1: "Real Taiwanese Bubble Tea in Bahria Town"
Creamy milk tea, chewy boba pearls, and a message that tells customers exactly what they'll get.
🍵 Banner 2: "Pakistan's Most Unique Matcha Collection"
A rich matcha latte, soft florals, and a calm, premium feel that says this is something special.
The design idea:
✔ Warm cream and gold palette for a cozy, premium look
✔ Food-first photography, so the drink does the selling
✔ Clear layout that's readable from across the street
✔ One consistent style across both banners
A good banner is a silent salesperson: it works all day and never takes a break. 💛
Own a café, restaurant, or local business? Let's design visuals that make people choose you.
📩 DM me to get started.
#print #design #creative #Standee #Creative #Design #modern #design #standee #design
Roll-ups get read at two very different distances - once from across the street, then again by whoever is standing right beside it in the queue. Did you plan the lower third for that second read, or keep it quiet on purpose?