A free-from cookie brand that feels like a treat, not a health product. A chunky bitten-off wordmark, a colour wave for each flavour and real cookie photography, with full dielines and nutrition panels ready for print.
OOEY CHOWEY is a name that sells itself, Oleksandr. The bitten-off wordmark plus a colour wave per flavour makes the shelf pop. Fun, confident packaging.
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.