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Strategically planned and scaled Meta advertising campaigns to drive brand growth, improve engagement, and maximize return on ad spend through data-driven optimization.
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A spec email campaign for Yoga Bar
Super Muesli, written and designed
end to end — story, copy and visual system.
THE CONCEPT
The story follows a hostel student
who keeps skipping breakfast — told
through a friend who notices, and
a mother's voice she'd forgotten.
Every visual in this campaign is
written directly onto a yoga mat —
not as decoration, but as the metaphor
holding the whole idea together.
A yoga mat is something you unroll
every time you choose to show up
for yourself. That's exactly what
skipping breakfast is the opposite of.
So instead of a typical food photography
backdrop, the mat became the page the
story is written on — making the brand's
core value, "showing up for yourself,"
literal before a single word of copy
even appears.
THE WORK
Full narrative-driven email — subject
line, story arc, product integration
and CTA — built to make breakfast feel
less like a nutrition reminder and more
like a moment of self-respect.
Format: Email Campaign
Brand: Yoga Bar
Type: Spec Work — Independent
Beautiful.
Most brand owners think email marketing is about sending promotions.
It's actually about protecting your business.
Here are the risks you're taking when you don't invest in email marketing:
• You're relying on social media algorithms that can change overnight.
• You're paying to acquire customers but not building a relationship with them.
• You're losing sales from abandoned carts that could have been recovered automatically.
• First-time buyers aren't encouraged to come back, reducing customer lifetime value.
• You're missing opportunities to upsell, cross-sell, and increase average order value.
• Customers forget about your brand because you don't stay in touch consistently.
• You're spending more on ads because you aren't maximizing revenue from existing customers.
• You have little customer data to create personalized experiences that drive repeat purchases.
Email marketing helps you build an owned audience that no platform can take away.
The right strategy turns one-time buyers into loyal customers, recovers lost revenue, and creates a predictable stream of sales instead of relying on constant ad spend.
If your email marketing is only sending occasional newsletters, you're leaving money on the table.
A well-built email system works for your business every day, even while you sleep.
Great piece
Promotional Ad. 12-second commercial showcasing a custom 3D mascot to introduce the GreenVPN brand. Designed with clean motion graphics, engaging character animation, and a modern visual style for social media marketing and brand awareness.
круто🔥
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