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One of the biggest challenges with AI-generated content is making it feel human.
For this sunscreen UGC project, I wasn't focused on creating flashy effects or showing off the technology. The goal was simple: create something that feels like a real recommendation from a real person.
That meant thinking beyond the avatar itself—how she would hold the product, when she would look at the camera, how the B-roll supports the dialogue, and the small details that make the content feel natural instead of generated.
As an AI Video Editor, that's the part I enjoy most: combining creative direction, storytelling, and AI tools to create content that people actually connect with.
This sunscreen video is one example of how AI can help bring a product story to life while keeping the content relatable and platform-ready.
#AIVideoEditor #AIUGC #UGCContent #AIVideo #ContentCreation #VideoEditing #CreativeMarketing #DigitalMarketing #ProductMarketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just finished my latest AI Showreel.
A collection of some of my recent experiments and projects combining AI-generated visuals with editing, motion design, sound design, and storytelling.
AI can generate incredible visuals, but the final result still comes down to creative direction, pacing, consistency, and the decisions made throughout the process.
Excited to keep exploring what’s possible.