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Artisan Product Branding with Packaging & Web Design
Crafted a complete premium brand identity system for Culpeper Cups, including logo design, eco-friendly packaging, product mockups, social media assets, website UI, typography exploration, and digital brand touchpoints.
The visual direction blends modern minimalism with heritage-inspired typography, earthy textures, and topographic patterns to create a refined organic product experience. The goal was to build a cohesive brand that feels authentic, premium, and shelf-ready across both digital and physical platforms.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New project: a complete packaging line for Carfidant's three-stage Polishing Compounds.
The core challenge: the products had to read as one cohesive family while staying instantly distinguishable – because grabbing the wrong compound means under-correcting or damaging the clear coat.
The solution was a shared design system paired with a functional color logic that maps to each compound's aggressiveness, warm to cool:
🔴 Heavy Cut (red) — maximum cutting power
💗 Medium Cut (pink) — the transitional stage
🔵 Final Polish (blue) — gentle, high-gloss finishing
The result: a line where structure creates unity and color creates clarity.
Love this! That color logic is so smart 😍
Most people think design starts with colors and ends with pixels.
I see it differently.
For me, design starts with questions.
Why do users leave?
Why doesn’t the product convert?
Why does a feature make sense for the business but feel confusing to customers?
I’m Viktoriia, a UI/UX designer based in Denmark 🇩🇰 and originally from Ukraine 🇺🇦.
Over the years I’ve designed websites, mobile applications, and digital products across multiple industries, helping businesses transform complex ideas into clear and intuitive user experiences.
What I enjoy most is finding clarity inside complexity. Sometimes that means redesigning a user flow. Sometimes it means creating a design system. Sometimes it means helping a business understand what problem they’re actually trying to solve.
Lately I’ve also been exploring how AI can improve the design process—not to replace creativity, but to spend less time on repetitive work and more time on thinking, strategy, and user experience.
I’m joining Contra to meet founders, builders, and creative people who care about creating products that genuinely help people.
If you’re building something ambitious, I’d love to hear about it. 🚀
Hi Viktoriia! 😊 I love your perspective that design starts with questions, not pixels. And the visual you chose for this post immediately caught my attention — such a vibrant and memorable introduction.
Wishing you lots of exciting opportunities and meaningful connections on Contra! 🚀
Memory Bank is a private family app designed to capture the small moments that usually get lost.
We take thousands of photos every year, but the little things often disappear: a note before a test, a flower picked on the way home from school, a funny photo of the family cat, or a simple “good luck” message from a parent.
Memory Bank gives families a shared space where they can add photos, notes, and emojis throughout the day. These contributions form a collaborative daily memory that lives on the home screen as a widget.
At midnight, the day’s memory is automatically captured as a Polaroid and saved to a family archive. Over time, families build a collection of memories together, one day at a time.
For this project, I wanted to experiment with a different design workflow.
Instead of starting in Figma, I used Codex and the Build-iOS-App workflow to generate a working Swift prototype first. My goal was to validate the interaction and product flow before investing time in visual design.
Once the concept felt promising, I used Figma MCP to bring the app screens into Figma, where I explored different visual directions, refined the user experience, and iterated on the overall concept.
I then used Figma Make to prototype key interactions and validate the experience before bringing those improvements back into the app.
Finally, I created the launch trailer and supporting assets using Hyperframes, Codex, and Figma MCP, allowing me to iterate on both the visual design and the story as the concept evolved.
The result was a workflow that felt much more fluid than the traditional path of Idea → Design → Prototype → Build.
Instead, the project evolved through a continuous loop of Idea → Prototype → Figma → Prototype → Launch.
Memory Bank started as a Makeathon experiment, but quickly became something I genuinely want to build for my own family.
Amzing work
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