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Worked on this sports campaign a while back for a performance basketball shoe.
I explored motion design, typography, live-action footage, and compositing to build the energy around the shoe and the movement of the game.
Really enjoyed putting this one together.
the big MOVE type over the court footage goes hard. did you shoot it yourself too?
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Footer Design for a n Architectural Studio website i'm working on
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