Professional Branding: 15 Innovative Logo Transformations

Professional Branding: 15 Innovative Logo TransformationsProfessional Branding: 15 Innovative Logo Transformations

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Brian White

pro

• Feb 10

Logo work from 2018–2019. 15 brands where the mark was just the starting point. Each project began with one question: How do you want to be perceived? From there, I built outward; color systems, typography, applications. The logo solves the puzzle. The system makes it work everywhere.

logo branding logodesigner

Mac Louis

pro

• Mar 2

I have been working on a brand and exploring hexagons. Branding has different and progressive stages, but when it comes to the ideation of the logos stage, it's important to test sketches. Here's one result that I personally liked, but that didn't matter because there's one logo out there, already existing, that is similar. Sometimes the difference can be minimal, not noticeable by the majority, but you can't afford to take any chances. So, you end up back on the drawing board.

logodesigner Brand Design

Abhiram Tinguria

• Mar 2

Exploring through sketches first always makes the final mark stronger. The hexagon direction feels structured but still flexible — nice balance.

Dario⚡️ Ferrando

max

• Mar 2

Exploring some lettering today 👀

lettering Logo Design Typography

Alex Kalinin

• Mar 1

Stunt Camera Crew - Custom Logotype. Stunt Camera Crew — Bespoke Logotype

Fully custom logotype designed for Stunt Camera Crew.

The mark translates precision, speed, and control into a confident cinematic form, informed by a personal connection to movement and action-sports culture.

Every character was drawn from scratch to create proprietary geometry, with zero standard fonts used.

Completed work