Deciding what not to animate is such an underrated skill, most reels lean the opposite way and try to prove they can animate everything. When a client pushes back and wants more shown on screen, how do you make the case for restraint without it sounding like you're just cutting corners?
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.