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Webflow’s native search is fine for small marketing sites.
It breaks for:
Docs/help centers with 100+ pages
Resource hubs with multiple categories
Multilingual sites with uneven content per locale
If your site is content-heavy, plan for:
External search (Algolia, Swiftype, open-source)
Custom results page in Webflow
Clear IA so search isn’t the only way to find things
Don’t let search become your UX bottleneck.
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Connect with clients, get discovered, and run your business 100% commission-free
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Search ads only work if the page answers the search
Most SaaS Google Ads money leaks after the click. Someone searches a specific problem, lands on a generic homepage, and leaves.
For Bombos, an AI platform for SMBs, I did it the other way around. First positioning from real customer conversations. Then a search campaign where every ad group gets its own landing page that answers exactly that question. All on a 300+ page site that I keep consistent with AI agents, plus GA4 to see what actually turns into demo requests.
The lesson: write the page for the search, not the search for the page.
Building something similar for your SaaS? Happy to think along.
I built LeadFlow, a lightweight CRM web application designed to help small businesses manage customer enquiries, track sales opportunities, and stay on top of follow-ups.
Its key feature, Follow-up Rescue, helps users identify leads that need attention before potential opportunities slip away. With lead management, a visual sales pipeline, follow-up scheduling, WhatsApp quick messages, and sales analytics, LeadFlow brings essential customer-management tasks into one simple workspace.
My goal is to solve a common business problem: losing potential customers because someone forgot to follow up.
LeadFlow — Never lose a customer because you forgot to follow up.
Your product might handle 10 tonnes.
But can your website handle the buyer’s questions?
When industrial buyers visit your website, they’re not just looking at products.
They’re evaluating specifications, comparing options, and deciding whether to trust your business.
If finding the right information takes too long, you’re creating friction before the conversation even begins.
That’s the problem this product page concept aims to solve.
We focused on three things:
→ Make technical details easy to find.
→ Make product comparisons easier.
→ Make requesting a quote the natural next step.
Because in B2B manufacturing, a better website isn’t just about looking professional.
It’s about making complex buying decisions easier.
At Pixerts, we design and build B2B manufacturing websites that turn technical information into better buyer experiences.
Is your website helping buyers move forward, or making them work harder?
#Manufacturing #UXDesign #B2BMarketing #IndustrialDesign #WebDesign
