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EMAIL MARKETING & TEMPLATE DESIGN FOR FITBIT
I designed a series of promotional and product-focused email templates for Fitbit, combining seasonal campaign messaging with product discovery and customer engagement.
The campaign centered around Black Friday, with messaging such as:
“BLACK FRIDAY — 25% OFF”
“Hey Fitness Fanatic”
“Unlock Your Discount”
“Shop 24mm Attach Accessories”
“More safety. More fitness. More you.”
The email designs showcased products including Sense 2, Pixel 2, Versa 2, and Versa 4, while incorporating product benefits, customer-focused messaging, accessory recommendations, and educational sections around features such as stress management and fitness tracking.
I designed the campaign to create a clear journey from promotion → product discovery → education → CTA, making the emails useful beyond simply announcing a discount.
The goal was to make the Black Friday offer impossible to miss while still maintaining Fitbit's product-focused storytelling and encouraging customers to explore more of the ecosystem.
Services: Email Marketing • Email Template Design • Black Friday Campaigns • E-commerce Email Design • Product Marketing • Promotional Email Design • Product Education • CTA Strategy
#EmailMarketing #EmailDesign #EmailTemplateDesign #EcommerceMarketing #BlackFridayMarketing #EmailCampaign #DigitalMarketing #ProductMarketing #MarketingDesign #ConversionMarketing #TechMarketing #FitnessMarketing #CampaignDesign #EcommerceDesign #ContraFreelancer
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𝗚𝗼𝗼𝗱 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗼𝘃𝗲. 𝗦𝗼 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
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I then brought the designs into motion using Jitter, adding movement and transitions to make the content feel more dynamic and engaging for social media.
I really enjoyed playing around with how much personality could be added to the designs without making the animation feel too busy.
#SocialMediaDesign #MotionDesign #Jitter #GymBranding #FitnessMarketing #FitnessDesign #GymSocialMedia #SocialMediaContent #GraphicDesign #MotionGraphics #ContentDesign #VisualDesign #FitnessBrand #CreativeDesigner
𝙏𝙚𝙡𝙡 𝙢𝙚 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠...𝙬𝙝𝙞𝙘𝙝 𝙙𝙚𝙨𝙞𝙜𝙣 𝙘𝙖𝙪𝙜𝙝𝙩 𝙮𝙤𝙪𝙧 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣?
Wonderfull