Modern Brand Identity Design for FlowPay Fintech Solution

Modern Brand Identity Design for FlowPay Fintech SolutionModern Brand Identity Design for FlowPay Fintech Solution

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Israa Idan

• May 9

I designed a modern and dynamic brand identity for FlowPay, a digital payments and fintech solution. The logo features smooth, flowing wave lines combined with an upward arrow and coin elements, symbolizing seamless money movement, speed, security, and financial growth.

The fresh gradient from vibrant green to deep blue conveys trust, innovation, energy, and financial flow — perfect for a modern payment platform.

Scope of Work:

• Primary Logo Design + Variations

• Symbol / Icon Design

• Color Palette (Green to Blue Gradient)

• Typography System

• Brand Applications & Mockups

Tools: Adobe Illustrator

Year: 2025

Brand Design Logo Design Visual Design Adobe Illustrator

Miguel Vega

• May 15

I put together a printed lifestyle portfolio, and in 2026, I’m making a point to bring some with me to trade shows to connect with brands in the action sports and lifestyle space. The cover uses 80 lb matte stock made from responsibly sourced FSC certified material. The internal pages are printed on archival Ultra Bright White acid-free paper. I trimmed and perforated every page, punched the holes, set the rivets, and bound the book with leftover elastic cord and plastic clasps from a previous apparel project. The final page includes my clear frosted business card held in place with two angled cuts. I designed it to be removable as a small functional detail.

Art Direction Brand Design lifestyle

Esther Adewumi

pro

• May 18

This is beautiful 😍

BrightStudios ®

max

• May 15

Tested the new Krea model on an identity system, super impressed by it.

Brand Design Logo Design Krea AI

Atolani Adegbesan

• May 15

Very strong execution here. The design feels intentional, polished, and investor-ready.

May - Brand designer & strategist

pro

• May 15

BLAIRE is a skincare and beauty concept centered around softness, restraint, and sculptural cosmetic forms.

The direction explores skin-first products through coated aluminium packaging, muted floral tones, and editorial-inspired layouts. Designed as beauty objects first, the collection balances subtle branding with softened silhouettes, reflective finishes, and atmospheric color palettes.

The first release includes a radiant skin tint, hydrating setting mist, and barrier priming cream developed as a cohesive luxury beauty line.

Part 2 and 3 of the project, iuncluding more of the packaging and brand system will be shared this weekend, alongside the full case study.

Completed work