An editorial e-commerce concept for a bold streetwear brand, built around distinctive visuals, intuitive product discovery, and a seamless shopping experience.
The concept explores how strong brand storytelling, responsive layouts, curated product collections, and a streamlined checkout journey can help a fashion brand stand out, build customer trust, and encourage more purchases.
Focus areas: E-commerce UX, responsive web design, product discovery, brand identity, and conversion-focused shopping experiences.
Independent concept project created to explore a potential digital experience for MAD BEAR.
Thank you! I wanted the experience to feel bold and editorial while keeping the shopping journey intuitive across devices. I think the real challenge with streetwear e-commerce is making the brand experience memorable without adding friction to discovery and checkout. Curious,...
This time, we worked on Olympian by Design – a premium one-on-one coaching brand focused on personal transformation and high performance.
Our goal was to create more than just a beautiful website. We wanted the entire client journey to feel connected – from the first landing page visit to purchasing the program and going through the coaching experience.
We designed three custom pages from scratch, built them in Kajabi, created a branded member area, set up the coaching program, and refreshed the app with new onboarding screens.
All wrapped in a bold, dark, luxury-inspired design.
Because great design shouldn't stop at checkout. It should follow the client through the entire experience.
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.