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Typography exploration for a client. ⬇️
As a brand designer, typography is one of the first places I test a brand’s personality. I ask myself: how should this brand sound if it could only speak through type?
I play with weight, spacing, and rhythm. Small shifts change everything. The same sentence can feel trustworthy, aggressive, or effortless just by adjusting the typography.
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🧪 TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
🍑 A · Peach Glow
Peach, pink, and lilac. Warm and playful
🌿 B · Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
💡 Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. I’d test time to first play and session start rate.
Which feels like your kind of reset? 🍑 A or 🌿 B?
Follow for the next Tasty Test.
👉 Building a wellness app? Book a mobile app strategy session
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
#MobileAppDesign #WellnessApp #AsolDesign
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sage calm..🎉
How minimal can a fintech website get before it starts losing personality?
Version 01 of a recent Verlo Finance exploration.
Focused on strong type, clarity and keeping everything else out of the way.
Would you keep it this minimal?
built a tamagotchi that thinks it's a space station.
your steps = kinetic energy. your sleep = hydration turgor. your screen time = solar flux.
check in on your tiny creature suspended in a glass terrarium and pretend you're running a biosphere, not a to-do list 🌿📟
DRIFT — currently in the wild
steps as kinetic energy, fun idea