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Every time I want to post on Instagram, I run into this problem…
Even after designing at the “right” size, IG still crops the image in a way that forces a choice:
Do I keep my logo visible…
or my contact info (email & phone)?
I can’t be the only one dealing with this.
From a branding and conversion standpoint, which would you prioritize—and why?
Curious how others approach this.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Have you ever got in a position where you were super excited to share your best work but ended up nobody seeing it?
I have got, plenty of times.
Below I'm breaking down the two C's as marketing tactics that play big role in achieving an efficient distribution that the creatives are sleeping on.
1. Curiosity
Based on psychological studies, people do not tend to leave things unread or unfinished, thus have a much higher urge to pay close attention to something they might be afraid to miss out on.
Here's a real example of curiosity hook as a marketing tactic that helped me distribute my work efficiently and ended up blowing up. I used the same principle for this visual below too.
2. Controversy
Embrace Controversy to cut through online noise.
In an era where large percent of content is regurgitated or AI-generated without curation, creators must "pick a fight" by sharing bold, unique perspectives on ideas or philosophies. If you do what everyone else is doing, you're going to get what everyone else is getting, positioning controversy as essential for visibility and authenticity.
I also used this tactic in the visual below, featuring slightly foul language.
Relate your story or tactics how you practice to distribute your work without it being ghosted. 👇🏻
So creativity design
Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
Impressive thought process.
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