I’ve been seeing more brands build advertorials recently not because they want more pages, but because they’ve realized something most haven’t: Customers don’t buy what they don’t understand. Most brands don’t have a traffic problem. They have a belief problem. And sending cold traffic straight to your PDP only makes it worse. Your PDP is trying to sell… but your customer is still trying to figure things out. That gap? That’s where conversions are lost. Advertorials fix that. They help your customer understand the problem, see why other solutions failed, and believe your product makes sense. So by the time they hit your PDP, you’re not convincing, you’re confirming. This isn’t about adding another page. It’s about removing friction from the decision. Do it right, and you get better customers, higher AOV, and stronger CVR. Built with @GemPages for BOTOX Hair Spray