New issue of The Bright Method is out.
This one's about a diagram I got wrong on the OpaqAI site. I put their product in the middle of everything. Moises on their team flagged it. Their whole pitch is that customers keep their own stack.
The newsletter is where I write up things like this from client work. Brand, naming and websites for B2B software and AI founders. One issue a week.
It passed 1,000 subscribers on LinkedIn last week.
Read it on LinkedIn: https://www.linkedin.com/pulse/one-box-middle-diagram-daniel-bright-ooquf
Or on Substack: https://thebrightmethod.substack.com/p/one-box-in-the-middle-of-the-diagram
Your SaaS product might be solving the wrong problem. And most designers don't realize it.
Before jumping into Figma, designing dashboards, or creating beautiful interfaces, there's something much more important to understand.
The difference between a Business Problem and a User Problem.
In Part 01 of my SaaS Product Design Masterclass, I'm breaking down:
🔹 1.1 — Start with the Business Problem
🔹 1.2 — Understand the Business Impact
🔹 1.3 — Identify the User Problem
🔹 1.4 — How Business Problems and User Problems are connected, but different.
Here's an important thought:
A business wants to achieve a goal.
A user wants to solve a problem.
Great digital products understand both.
This is where meaningful product differentiation begins — not with UI, but with problem understanding.
🎯 This is Part 01 of my 10-hour practical SaaS Product Design series, where I'll walk through the complete process of understanding and designing a SaaS product.
If you're a UX/UI Designer, Product Designer, aspiring designer, or SaaS founder, this series is for you.
One question: Do you start your design process with business problems or user problems?