A concept feed designed by Business Wifey Agency

The Project

Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.

Because honestly - who doesn't love matcha?

What We Created

A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.

The feed covers every content pillar a beverage brand actually needs:

Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.

Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.

Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.

Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.

Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.

The Result

A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.

Note

This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.

Skills & Tools Used Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling

Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.

A Look Back at Some of My Favourite Creative Work from 2026

Resort Spa Promotion: A New Year spa promotion designed to drive both in-house and external bookings. The creative was adapted across multiple touchpoints, including lobby screens, printed lobby materials and social media, particularly Meta Stories, with a QR code creating a direct path to the spa menu.

Resort Tennis Carousel: A continuous, scroll-shot-style Instagram carousel designed to showcase the resort’s racket-sport facilities through captivating, playful storytelling. The continuous visual flow, unexpected crops and oversized details turn a straightforward amenity feature into an engaging social experience.

Peau Skincare Brand Concept: I created a mock skincare and beauty brand from scratch and named it after the French word for “skin.” Peau was developed as a complete brand concept spanning essential skincare rituals, including moisturizers, body butters and SPF, and shaped around a refined yet playful personality, with a bright, airy visual identity inspired by coastal wellness, with the brand world carried consistently across the range.

Such a strong mix of real-world campaigns and creative brand concepts. The resort work especially shows great attention to both storytelling and user experience.