I redesigned the App Store screenshots created by the previous designer. The updated version increased installs by +9%.
Few expected the title-free version on screenshots 2 and 3 to win the A/B test. That’s the impact of real App Store optimization and testing experience.
Available for projects involving App Store screenshots and full product design.
More A/B testing results coming soon.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.