1 year ago → now From $200 landing pages to $1K–$2.5K design + development I used to take whatever came in. Quick builds. Cheap fixes. Just so clients had something live. Now I work with people who actually care if their site books calls. What changed: – Stopped selling "websites." Started selling booked calls. – Picked specific niche and stayed there. – Wrote the copy first that sells, Designed second. Most landing page designers still deliver what I was making as a beginner. Pretty hero. Stock photo. Vague headline. No clear next step. No positioning. No funnel logic. Just code that looks fine. That's why the founders keep reaching out. They don't want a nice-looking site. They want a page that books calls. Because a landing page should generate revenue. Not just sit there.