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As part of a wider marketing team, I was tasked with writing the product page copy for Chillblast’s ORIGIN series PCs, a refresh of a line of systems inspired by Chillblast’s ‘black box PC’ beginnings.
This particular page was for the flagship water-cooled gaming PC, but I wrote the story for the PCs and product landing page, including the hero copy, feature sections, and spec storytelling, balancing technical communication with brand voice.
This was a massive team project that involved me working heavily with all departments to create a brand-centric luxury system.
The brief was performance and prestige: no RGB, no flash, just power, which meant trusting the specs to do a lot of the talking.
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me to me because i've FINALLY updated my services page!
s/o to Claude Co-Work for helping this solopreneur, adhd 🧠 business owner get out of my own way with decision fatigue & executive dysfunction 😂
The most common reason people never finish their website.
They sit down to write it and nothing comes out.
Not because they do not know their business. Because nobody ever gave them a clear framework for translating what they know into words that actually land with the right people online.
So they write something that sounds fine to them but misses the mark completely for the people they are trying to reach. Or they hire a copywriter before they are ready and the result still does not feel quite right. Or they keep putting it off because the whole thing feels overwhelming.
The problem is not the writing. The problem is not having a starting point.
A good starting point gives you the right questions to answer before you write a single word. Who are you talking to. What problem do you solve. What makes you different. What do you want them to do next.
Answer those clearly and the words start coming.
I put together a free guide that walks you through writing copy for every key page of your website, one step at a time. Homepage, About, Services, Contact. Practical, specific, and something you can work through in an afternoon.
Grab the free Website Copy Starter Guide here: berniceebenezer.com/resources/website-copy-starter-guide
Well said
A premium brand deserves a website that feels premium.
I design and build modern digital experiences using Figma + Framer, combining thoughtful UI/UX, strong visual direction, responsive layouts, and subtle interactions.
I help startups, SaaS companies, agencies, and ambitious businesses turn ideas into websites that look credible, communicate clearly, and are built to convert.
Figma → Framer. Strategy → Design → Launch.
#Framer #Figma #WebDesign #UIDesign #UXDesign #FigmaToFramer #SaaSDesign #WebDesigner #LandingPageDesign
