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Para a NOBU Store, desenvolvi um fluxo de trabalho criativo assistido por IA, concebido para expandir o conteúdo visual da marca para além da fotografia de estúdio tradicional.
Partindo do produto real e de suas referências visuais originais, utilizo a IA como parte do processo criativo para explorar novas poses, composições, movimentos e narrativas editoriais, mantendo a peça de roupa e seus detalhes de design característicos facilmente reconhecíveis.
O objetivo não é simplesmente gerar imagens.
Trata-se de despertar o desejo pelo produto sem fazer com que cada conteúdo pareça um anúncio de venda direta.
Em vez de exibir a peça constantemente por meio de fotos tradicionais de produto, o conteúdo constrói um universo visual ao seu redor, combinando imagens de moda, layouts editoriais, movimento e storytelling para transmitir atmosfera, atitude e aspiração.
Essa abordagem permite à marca ampliar as possibilidades criativas das imagens de seus produtos existentes e produzir conteúdo com estética de campanha para as redes sociais, com maior flexibilidade.
O produto continua sendo o protagonista, mas o conteúdo vende a sensação antes de vender a peça em si.
Minha atuação
Direção Criativa · Imagens de Moda Assistidas por IA · Criação de Conteúdo · Design Editorial · Narrativa Visual
Ferramentas
Midjourney · Magnific AI · Canva Pro
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#BrandIdentity #ApparelBranding #FashionBrand #LogoDesign #Branding #VisualIdentity #GraphicDesign #FashionDesign #ContraPortfolio
I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.
I presented four logo ideas. These two are my favorites and the ones the client liked most.
1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.
2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.
Which one is your favorite and why?
Which one do you think the client chose?
1 voted
14%
6 voted
86%
7 votes
Closed
I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?