Designing for live environments exposes problems that don’t show up anywhere else.

When content is updated under pressure, small inconsistencies become real issues. Pages drift out of sync, information gets duplicated, and even simple updates start requiring coordination across multiple areas.

That was happening with the LIV Golf Media Hub.

The platform had grown over time, but the structure behind it hadn’t kept pace. Information was spread across different page types, and updating one part of the system didn’t always carry through to the rest.

Moving into Framer allowed everything to be rebuilt around a single event model. Each tournament now follows the same structure, moving through pre-event, live, and post-event states, with content managed centrally instead of page by page.

Updates are now faster and more predictable. Information stays consistent across the platform, and the team no longer needs to manage each change manually during live events.