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Highside is a family-run business and their logo honors them in a stylized crest embedded with a mythical sea monster representing the Puget Sound by way of Scotland. This leads a packaging system that can adapt across a range of craft spirits and liqueurs.
The sea monster crest detail is beautiful! Family-run businesses with this kind of storytelling in their branding stand out
Oooh love this !
wonderful!
So cool
Beautiful work.
The crest feels timeless and the packaging system looks super cohesive across products. Love how the mythic element adds character without overpowering the brand.
That sea monster crest is such a strong identity anchor — the detail level is impressive and it translates really well across both the bottle label and the flat art. The earthy green and warm amber palette complements the craft spirits feel perfectly. Great work!
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This looks beautiful. The chrome bottle with the mineral textures creates a really elegant contrast.
Designing a new brand and want to look more premium? All im gonna say is... Less is more.
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These were some of the early explorations across a few different visual directions.
So cool
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