I am working on a personal project depicting immigrants that are American citizens and their heri...I am working on a personal project depicting immigrants that are American citizens and their heri...
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I am working on a personal project depicting immigrants that are American citizens and their heritage. These portraits are generated through MidJourney and will be part of an interactive app that talks about the country, music and the country's history of immigration
Writing unique code for animations makes iterating on reactive micro-interactions so much smoother. It completely transforms how a brand narrative feels in the browser.
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
The wide counters are what let it survive the home screen — in that grid of other app icons it still reads as one shape instead of collapsing into noise, which is the real test for a CRM mark. Is the gradient locked to the logo, or does it shift across the product surfaces?