Redesign of a stat section. Let me explain how and why I did it: The previous design was 4 number...Redesign of a stat section. Let me explain how and why I did it: The previous design was 4 number...
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Mladen Mladenovic
• Aug 7
Redesign of a stat section. Let me explain how and why I did it: The previous design was 4 numbers with 4 bodies of copy. An engineer would need to read each and every part of the copy to understand what its about. It was bloated and hard to scan. So the challenge was to create illustrations that would allow a visitor to scan and instantly understand what the numbers represent ( of course if you are an engineer ) which is who the landing page was designed for. This is my take on the challenge and what I ended up on.
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