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A local bakery needed a digital storefront that was as inviting as their shop. The goal was to move beyond a simple menu and create a high-performance platform for orders, custom cake inquiries, and brand storytelling.
I built a fully responsive, visually-driven website focused on user experience (UX) and conversion.
Performance-First Design: Optimized image handling for high-res food photography without sacrificing speed.
Modern Tech Stack: Developed with Typescript and Tailwind CSS for a sleek, lightning-fast feel.
A digital experience that doesn't just look "delicious" but actively converts visitors into customers.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Really clean UI. That gradient card against the dark mockup scene looks sharp, makes a finance app feel a lot less boring.
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?