How can a brand system make connection visible? For the rebranding of Schlütersche Mediengruppe, ...How can a brand system make connection visible? For the rebranding of Schlütersche Mediengruppe, ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Ricardo's avatar
Ricardo Gantschnigg
• Jul 27
How can a brand system make connection visible?
For the rebranding of Schlütersche Mediengruppe, we developed a flexible visual language based on the idea of “Powerful Connections.”
The abstract 3D forms are derived from the two dots of the Ü in the wordmark. In motion, individual elements move from complexity into structure—creating a visual metaphor for knowledge, people and brands coming together.
The animated CGI key visual became an integral part of the identity system, designed to work across digital communication, campaigns and brand applications.
My role: Art Direction, Brand Design, CGI and Animation
#BrandDesign #ArtDirection #CGI #3DDesign #VisualIdentity
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started