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How can a brand system make connection visible?
For the rebranding of Schlütersche Mediengruppe, we developed a flexible visual language based on the idea of “Powerful Connections.”
The abstract 3D forms are derived from the two dots of the Ü in the wordmark. In motion, individual elements move from complexity into structure—creating a visual metaphor for knowledge, people and brands coming together.
The animated CGI key visual became an integral part of the identity system, designed to work across digital communication, campaigns and brand applications.
My role: Art Direction, Brand Design, CGI and Animation
#BrandDesign #ArtDirection #CGI #3DDesign #VisualIdentity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Pushed motion blur to the extreme on this one to give the cardboard tube mockup a punchy, kinetic feel rather than a static product shot. Built and rendered entirely in Blender, using exaggerated blur to show motion while keeping the packaging design legible.
Incredible work. Different animation but i like that difference it looks artistic!
My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.
Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.
Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.
Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.
Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.
So, which Sipster flavour speaks to you? 🍋🍑🍫
envatochallengebranddesignGraphic DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopEnvato
Nice👍
Lately I’ve been experimenting with how sketching, AI and motion design can work together.
This logo was originally created for a project that never went into production, so I decided to give it a second life.
Sketch → references → Runway for the 3D exploration → After Effects for the final polish.
It’s exciting seeing how quickly ideas can evolve when you combine traditional design thinking with new creative tools.
