Tempron is a mid-sized advertising company looking to modernize its brand identity with a stronger, more consistent digital presence. The goal was to refresh the logo while keeping the existing yellow and deep burgundy color foundation, then expand the system with complementary colors that improve contrast and flexibility.

The final direction focuses on a bold, recognizable symbol that can work independently across social media profiles, app icons, digital advertising, and other small-format applications. I also developed multiple logo configurations and brand applications to show how the identity can stay consistent across both digital and physical touchpoints.

The overall approach is clean, modern, and strategic, taking inspiration from the simplicity and confidence seen in leading advertising brands while giving Tempron a distinct identity of its own.