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Tempron is a mid-sized advertising company looking to modernize its brand identity with a stronger, more consistent digital presence. The goal was to refresh the logo while keeping the existing yellow and deep burgundy color foundation, then expand the system with complementary colors that improve contrast and flexibility.
The final direction focuses on a bold, recognizable symbol that can work independently across social media profiles, app icons, digital advertising, and other small-format applications. I also developed multiple logo configurations and brand applications to show how the identity can stay consistent across both digital and physical touchpoints.
The overall approach is clean, modern, and strategic, taking inspiration from the simplicity and confidence seen in leading advertising brands while giving Tempron a distinct identity of its own.
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New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
Brand Expressions -- Merdes
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Across my career, I've worked with more than 100 clients.
One call worth getting right before you spend on design: is this a brand problem or an explanation problem?
A rebrand fixes a mismatch between the company and how it presents itself.
If buyers can't tell what your product does, a new identity leaves that question open. The explanation still has to be written.
List what buyers get wrong about you. If most of it is about what the product does and who it's for, start with the explanation.