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Brand identity and Webflow development for the Irish Institute of Medical Herbalists, the professional register for qualified medical herbalists in Ireland.
This one started with a brief that most designers would find unusual. No wellness aesthetics. No herb bundles. No script fonts. Build something that a GP would take seriously.
The logo draws on Ogham, the ancient Irish tree script, written horizontally as it appears in Irish manuscripts. The colour palette comes from the Irish landscape itself, hedgerow greens, limestone off-whites, peat darks, and a restrained amber pulled from old manuscripts. Every decision tied back to one question: does this look like the real thing?
Read the full case study here.
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The IIMH is the professional register for qualified medical herbalists in Ireland. A small organisation, but one with serious credentials and a story worth telling visually.
The brief was clear from the start. Clinical authority first. Irish identity second. Nothing that reads as wellness, herbal tea, or alternative therapy.
The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark.
The brand is built to live across a professional register site, membership certificates, a Code of Ethics document, and formal correspondence. Every decision made with one question in mind:
Would a GP take this seriously?
The answer is YES.
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