Are backlinks still important for SEO?

Yes. Google confirms that link analysis and PageRank remain part of its ranking systems.

But a backlink count alone tells you very little.

My approach: • Create something relevant sites have a reason to reference. • Prioritise editorial relevance over impressive-looking scores. • Consider referral traffic as well as search visibility. • Avoid automated link packages and links bought to manipulate rankings.

Useful starting points: original research, practical resources, expert contributions and genuine business relationships.

Paid advertising links should be appropriately qualified—not sold as a shortcut to rankings.

What has earned you better links: useful content, outreach or partnerships?

#SEO #LinkBuilding #ContentMarketing